Carondelet Women’s Care | Advertising Case Study

Medical services just for you

The Carondelet Health Network needed a new brand identity system and long-term strategic partner to help them promote their multiple medical centers and services in the Tucson area. Included in this was a multi-channel campaign to launch their new, expanded Women’s Care services.

"Agency Creative’s strategic insight and breakthrough campaign helped us achieve market distinction and preference for our expanded Women's Care services.” Beverly Reiman Marketing Director Carondelet Women’s Care

Brand Identity Agency Creative designed a comprehensive brand identity system for the entire medical network, including a mark for Women’s Care.



Brand Strategy Agency Creative developed a brand strategy around the needs of Tucson resident promising exceptional medicine and care “just for you.”



Outdoor Agency Creative spread awareness of Carondelet’s expanded woman care services and the promise of “Exceptional Maternity Care. Just for you.” using outdoor.



Collateral Agency Creative developed a multi-page brochure highlighting Carondelet’s expanded women’s services.



Radio A radio campaign was created to speak to the various demographics within the female target. A commercial was produced for young mothers focusing on the new birthing rooms. Another spoke to the changing medical needs of a woman as they pass through life’s various seasons.



Results The integrated campaign successfully raised visibility for Carondelet Women’s Care. Calls to the Women’s Care concierge exceeded goals by 12% in the very first year.