ccrd partners

ccrd partners is a national MEP engineering firm with more than 30 years of experience in a variety of sectors: Healthcare, Science + Technology, Critical Facilities, Commissioning, Corporate, Aviation and Institutional. They have ten offices throughout the country. What they didn’t have was a clear sense of their brand and neither did their prospects. We did an industry audit, met with key stakeholders and unlocked who ccrd really was. We discovered that ccrd was not your typical group of pocket-protector wearing engineers. They are collaborative problem solvers who seamlessly integrate right-brain creativity with left-brain precision. We made that brand insight the cornerstone of all our messaging.

"Thanks to Agency Creative, we have an effective brand position and message that’s as creative as we are." Terri Sullivan Director of Marketing ccrd partners

Brand Identity ccrd needed a logo that would capture both their right-brain creativity and their left-brain precision. This multi-colored mark brilliantly captures both.




Brand Architecture Along with this colorful, bold mark, we developed a comprehensive brand standards guide. Everything is covered––from business cards to signage, down to how to format a sales sheet.




Print Campaign What sets ccrd apart from the pack? They bring creative thinking to their analytical precision. The tagline where art meets engineering says it all. This print ad pokes fun at the typical engineering attitude with ccrd’s horse of a different color.



Print Collateral The colorful ccrd brand comes alive in every piece of print collateral. From business cards to the letterhead, there is no doubt that these guys aren’t your father’s engineering company.



Website Development From the moment you land on the ccrd home page you are immersed in a world of color and creativity. The new site not only effectively displays ccrd’s impressive portfolio of projects, it lets you know that these guys are collaborative and innovative problem-solvers.