Know Before You Go

Know Before You Go came to Agency Creative to help promote drowning prevention in the Dallas area. They were looking for a powerful way to show parents how quickly unattended children can drown. Agency Creative pulled out all the stops.

"A minute can mean the difference between life and death…those words are both chilling and true and those are the words Agency Creative brought to life in radio, outdoor, brochures, website and television. Once again, Agency Creative knocks it out of the park. I tear up when I think of how hard they work for us––they are a true partner.” Tamesha Kennerson KBYG Volunteer Associate Vice President of Marketing YMCA of Metropolitan Dallas, Co-Sponsor of KBYG

Brand Strategy Agency Creative developed a hard-hitting strategy to remind parents of small children just how quickly a child can drown with the theme of “It only takes a minute.”




Website Development Agency Creative developed a dynamic, multi-language website to highlight the 3 essential rules of water safety. The site directs parents to local Dallas-area Ys for free swimming assessments. There is even a place to donate to the cause.




Outdoor Advertising Dramatic billboards around Dallas show children enjoying the water with the reminder that it only takes a minute for a child to drown.



Print Collateral Agency Creative developed a colorful, accordion-fold brochure that communicates in both English and Spanish the 3 basic rules of water safety.



Eblast The Know Before You Go campaign also used html e-mails to direct people to the website with a message of “One minute can make all the difference.”



Radio Radio spots are used throughout the day to remind listeners that the YMCA is offering free swimming evaluations at their branches.




Television A chilling public service announcement dramatizes how quickly an unsupervised child can find themselves in danger.