T.G.I. Friday's^® | Advertising Case Study

Super Foods Menu is Launched.

T.G.I. Friday’s^® has restaurants in Egypt, Malaysia, Sweden, Ireland, Singapore and beyond. How do you develop food and drink promotions that can speak effectively to such diverse cultures and languages? You call on Agency Creative. And that's exactly what Friday’s^® international marketing team did. The result? An ongoing relationship that continues to serve up fresh, appetizing messaging to a global market.

"Our promotions need to translate into several dozen languages and even different alphabets. It requires the special set of skills and the kind of nimble response that Agency Creative delivers each and every project."

Mimi Keller
International Director of Marketing Communications
T.G.I. Friday's^®

Promotional Strategy Agency Creative worked with Friday’s^® international marketing group to develop an effective multicultural strategy to leverage their new Super Foods Menu with cultures that were not familiar with the super food phenomenon.



Poster Agency Creative developed a wide variety of copy platforms and visual approaches to communicate this new healthier menu. This fresh, clean, ingredients-centered approach was the hand’s down winner.



Menu Insert Collateral items for the Super Foods promotion includes an appetizing menu insert designed to educate and tempt the Friday’s^® guest.



Outdoor Out-of-home advertising for this international promotion includes a simple, food-focused outdoor board.



E-blast An e-blast template was also developed to promote Super Food to the guests of each Friday’s^®.



Server Buttons Server buttons and other point of sale items were created to help promote the Super Foods menu throughout the restaurant.



Digital Banners Web banners were made available to each market to advertise the Super Foods menu online.